Above is a photo of the to be released Tamron 15-30mm f/2.8 VC. I don’t EVER get excited about camera equipment. In fact it’s unusual for me to write about camera equipment so soon after I posted about the new Samyang full frame fisheye lens.
Although this lens has yet to be released for sale the reviews that I have seen of it make it look like everything I was hoping for. Tamron is saying that it should be the optical equivalent of Nikon’s 12-24 f2.8 super wide angle. You just have to know that this lens will cost less than either of Nikon’s or Canon’s offerings. Another great example of technology adept smaller companies moving faster than their glacier slow giant counterparts. Isn’t this what free enterprise is all about? Whoever offers the best product for the best price wins? This is a win-win situation for the consumer. Either Nikon and Canon wise up or there will be an ever growing stream of buyers switching from mainstream brand lenses to companies like Samyang, Tamron and Vivitar. I have no allegiance to any company. I ain’t no fanboy. Whoever offers the best product/price combination gets my business. Nikon and Canon don’t and will never pay me to be their spokesman and I would gladly turn down that offer if it should ever happen but alas I am but a tiny voice in a huge world. More on that a few graphs down.
I know how sharp the Nikon 14-24 is because I have owned one for a few years. In fact it is one of the major reasons that I jumped from Canon after almost thirty years to switch completely over to Nikon. The lens was VISUALLY superior to my Canon 16-35 F2.8. I am not talking about sharper on paper but the images was head and shoulders better looking at prints one against the other. When Nikon made the jump to 36.3 megapixels the difference was even greater. Almost three years later Canon is still wallowing behind with their products for the landscape or studio photographer.
So what has Canon done lately for the still landscape or studio photographer? Well, they released a newer and sharper wide angle lens that is f4. Huh? F4? WTF! When the light is getting low have you tried to focus? Have you tried shooting night skies at f4? Where Canon’s head was at when they released this lens is beyond baffling.
What Canon has done is release a bunch of new products for the videographer? Huh? Most people still and video shooters unless they are professionals or very serious amateurs is use their smart phones.
Okay, finally a product for the serious photog. From the website Canonrumors.com.
“Canon and Stella McCartney have announced an exclusive collaboration unveiling the limited edition Linda camera bag. Named after Stella’s mother and specially designed for the Canon EOS 100D White, the Linda camera bag combines fashion and technology with creativity and style.”
Huh? Say what? Just what I always wanted. Again from Canonrumors, “A limited run of 1,000 bags will be produced and will only be available as a special package with the EOS 100D White. Within the UK, the package will be available from Harrods and Selfridges for £1,200.”
I better hurry and get one before they are all sold out and in white too because we all know anything white will stay looking clean and not dirty after a couple of uses. Who was the genius that thought of this?
When I worked for the Journal here in Edmonton we would occasionally get a consultant from back east who knew nothing about newspapers and we’d end up with a similarly boneheaded idea like the above one. Not a knock against the late Linda McCartney but aside from who she was married to what makes her famous enough to have equipment named/designed after/for her?
Canon needs to get back into the still photography business and seriously look at what their customers what and not what they think they want or what is cute today.
Have you ever noticed the same photographers getting all the attention on the photo websites that you frequent? Why do they get all the comments on their photos and you don’t? It aint by accident.
I learned in photo school many years ago that the most successful photographer isn’t the best photographer. It’s the one who has the smarts to market themselves who gets the business. Many years ago there was a fine art/wedding/portrait photographer her in Edmonton who was able to charge huge sums for his very average photos. I met him once while I was at NAIT where I took photography. He was a guest speaker for a class of mine one morning. His photos were average but his selling skills were SUPREME and people bought into it. He was of Dutch descent and called himself a Dutch Master, comparing himself in his advertising to the real Dutch master Rembrandt. People lapped that stuff up and he made a ton of money with his schtick. He could have just as easily done that in real estate or selling used cars. Kinda sad really for those who can’t or don’t know how to market themselves and they sit on the sidelines with all that talent not being recognized.
This is where the self marketing comes in.
You want to make money with your landscape photographs?
I got an email last week from a photography student asking me what the daily rate is for shooting landscape photos. Sadly there is no such thing although the current issue of Digital Photographer magazine would argue with me. This magazine like all magazines and businesses are run with the idea in mind of turning a profit. They are NOT there for altruistic reasons. Knowing that you can read these articles and sort the baloney and hype from the fact. Very little fact. Lots of sell, sell, sell. They want YOUR money. It’s not a secret. Be aware of that when youread these things.
You might be a photographer who shoots landscapes and makes the majority of your income by leading groups or giving workshops online or in person but if you are a person who makes the majority of their income by actually shooting landscapes you are like the unicorn. I won’t believe it until I see it.
The article has many great ideas on how to become a professional landscape photographer because like models and actors this world doesn’t have enough. LOL My advice to anyone starting out is unless you are the one in a million person like the one who becomes a career NHL player or super model you won’t be doing that your whole life or you will be doing it in near poverty unless you have a solid career to fall back on. Articles like this prey on those who naively believe that they can do it. I am not saying that it is impossible but you stand a better chance of winning the lottery, it’s the same as being struck by lightning and how many people do you know who have done either? LOL
Also inside are suggestions like getting yourself noticed on the internet and social media. That might interest some people which also might explain why selfies are so popular. :)
That’s enough bitching for today I can go back to being relatively anonymous and not worry about how many views I am trending on 500px, photonet or flickr. Photography is a great past time and creative outlet. There are also many preying on you for your hard earned dollar. Be smart with where or who you spend your money on.
The photography has been great around here for the last week or so and sadly today’s winds will probably strip most of the remaining colorful leaves from the trees.